Finding Nemo work targets broad audience

Grimshaw, Colin
November 2003
Marketing (00253650);11/13/2003, p10
Trade Publication
The striking visuals from Disney's motion picture "Finding Nemo" animation and the need to reach a wide audience of children, parents and 16-to 25-year old adults has made outdoor the obvious medium for the greater part of the movie's £ 2 million pre-release advertising budget. A national six-sheet campaign has covered 4000 sites in major conurbations with high cinema attendance and around schools. The poster campaign has been created by advertising agency Vizeum UK. The poster campaign was designed to run for four weeks, parallel with the activity of major brands that had partnered with Disney.


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