TITLE

THE CANADA DILEMMA

PUB. DATE
September 2003
SOURCE
Multinational Business Review (St. Louis University);Fall2003, Vol. 11 Issue 2, p111
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Presents views on the Canadian brand names. Failure of the country to identify its brand; Problem of the country regarding brand building; Perception of foreign markets on the Canadian nation brand identity.
ACCESSION #
11505511

 

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