TITLE

National Brand Identity & Its Effect On Corporate Brands: The Nation Brand Effect (NBE)

AUTHOR(S)
Jaworski, Stefan Paul; Fosher, Don
PUB. DATE
September 2003
SOURCE
Multinational Business Review (St. Louis University);Fall2003, Vol. 11 Issue 2, p99
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Provides information on national brand identity and its effects on corporate brands. Difference of nation brands with company brands; Perception on the product; Examples of national branding.
ACCESSION #
11505345

 

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