TITLE

Marketing for Keeps

AUTHOR(S)
Murrow, Jim; Murrow, Carol A.
PUB. DATE
December 2003
SOURCE
Marketing Health Services;Winter2003, Vol. 23 Issue 4, p28
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article addresses retaining nursing staff, treating nurses as customers for nursing jobs, and their job satisfaction as an internal marketing goal. The article presents the results of a study in nursing job satisfaction. The article reports that a few of the key factors of job satisfaction among nurses are caring management, supportive culture, fair compensation, and professional appreciation. The article relates the concerns that nurses have about job security, industry incentives, and retention strategies. Details of the study methodology and limitations are also presented and discussed.
ACCESSION #
11500859

 

Related Articles

  • Exploring the impact of mentoring functions on job satisfaction and organizational commitment of new staff nurses. Rhay-Hung Weng; Ching-Yuan Huang; Wen-Chen Tsai; Li-Yu Chang; Syr-En Lin; Mei-Ying Lee // BMC Health Services Research;2010, Vol. 10, p240 

    Background: Although previous studies proved that the implementation of mentoring program is beneficial for enhancing the nursing skills and attitudes, few researchers devoted to exploring the impact of mentoring functions on job satisfaction and organizational commitment of new nurses. In this...

  • Development of a Global Measure of Job Embeddedness and Integration Into a Traditional Model of Voluntary Turnover. Crossley, Craig D.; Bennett, Rebecca J.; Jex, Steve M.; Burnfield, Jennifer L. // Journal of Applied Psychology;Jul2007, Vol. 92 Issue 4, p1031 

    Recent research on job embeddedness has found that both on- and off-the-job forces can act to bind people to their jobs, The present study extended this line of research by examining how job embeddedness may be integrated into a traditional model of voluntary turnover. This study also developed...

  • A LONGITUDINAL ANALYSIS OF THE IMPACT OF WORKPLACE EMPOWERMENT ON STAFF NURSES' WORK SATISFACTION. LASCHINGER, HEATHER K. SPENCE; FINEGAN, JOAN; SHAMIAN, JUDITH; WILK, PIOTR // Academy of Management Proceedings & Membership Directory;2002, pD1 

    A longitudinal design was used to test Kanter's (1977) work empowerment theory in a random sample of185 staff nurses. Kanter argues that work environments which provide access to information, support, resources, and opportunity to learn and develop are empowering and influence employee work...

  • ON THE CAUSAL ORDERING OF JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT. Curry, James P.; Wakefield, Douglas S.; Price, James L.; Mueller, Charles W. // Academy of Management Journal;Dec1986, Vol. 29 Issue 4, p847 

    In this article the authors discuss research they have conducted that examines the relationship between job satisfaction and organizational commitment. They briefly discuss the definitions of each concept, noting that satisfaction and commitment have been linked to employees' rates of...

  • Study of Job Characteristics and Organizational Progressiveness Posture in Singapore and Chinese Companies.  // Journal of Global Information Technology Management;1998, Vol. 1 Issue 3, p27 

    This article reports research into the factors that impact the perceptions of job satisfaction and empowerment of employees of technical companies in China and Sinagpore. The authors employed the structural equation model to illustrate that the employees understood which job characteristics...

  • Roadmap for Employee Retention. Befus, Elizabeth Feigin // National Real Estate Investor;May2004, Vol. 46 Issue 5, p78 

    Reports that firms can minimize turnover and reap huge financial savings by offering attractive incentives to new employees. Average total turnover for property management positions; Discovery of the fact that employees who leave within the first 90 days account for a substantial portion of...

  • 'Positive practice' toolkit launched.  // Nursing Management - UK;Jun2007, Vol. 14 Issue 3, p4 

    The article focuses on the launch of a positive practice toolkit by the International Council of Nursing to help improve nurses' working lives and increase staff retention. According to the author, the toolkit, Quality Workplaces Quality Patient Care, states that positive practice environments...

  • INTERACTIONS AMONG ACTUAL EASE-OF-MOVEMENT DETERMINANTS AND JOB SATISFACTION IN THE PREDICTION OF VOLUNTARY TURNOVER. Trevor, Charlie O. // Academy of Management Journal;Aug2001, Vol. 44 Issue 4, p621 

    Emphasizing that both general job availability and individual attributes determine actual ease of movement in the job market, the author proposes a voluntary turnover model that combines aspects of signaling and human capital perspectives with approaches emphasizing job satisfaction and general...

  • Importance Weightings as Predictors of Job Satisfaction. McFarlin, Dean B.; Rice, Robert W.; Schweizer, Terry J.; Paullay, Irina // Academy of Management Best Papers Proceedings;1987, p201 

    Questionnaire data were collected from 366 workers. Consistent with Rice, McFarlin, Hunt, and Near's (1985) job satisfaction model, the predictive power of importance weightings was contingent on the type of score to which the weightings were applied and the type of job satisfaction measure used...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics