TITLE

COMPLICATED LIVES

PUB. DATE
November 2003
SOURCE
Brand Strategy;Nov2003, Issue 177, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the complexities of modern day marketing in relation to consumers' complicated lives in Great Britain. Percentage of marketers agree that marketing is more complicated now than it was before; Factors driving the complication in marketing; Table presenting top companies that understand and exploit the complexities of modern life. INSET: % or respondents agreeing.
ACCESSION #
11489999

 

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