November 2003
Brand Strategy;Nov2003, Issue 177, p38
Trade Publication
Discusses the complexities of modern day marketing in relation to consumers' complicated lives in Great Britain. Percentage of marketers agree that marketing is more complicated now than it was before; Factors driving the complication in marketing; Table presenting top companies that understand and exploit the complexities of modern life. INSET: % or respondents agreeing.


Related Articles

  • Identifying your most profitable customers. Van Clieaf, Mark // Business Quarterly;Winter96, Vol. 61 Issue 2, p54 

    Discusses factors to consider when identifying customer segments with the highest profit potential. Shift from product to customer focus; Use of technology in marketing; Creation of customer insight; Learning from other's mistakes.

  • Utilizing consumer involvement to market services. Good, David J. // Review of Business;Spring90, Vol. 11 Issue 4, p3 

    Provides insights on the importance of involving consumers in marketing services. Traditional view of services; Taxonomy of services involvement; Strategic implications to marketers.

  • When push comes to shove, it's all about pull. Mitchell, Alan // Marketing Week;1/9/2003, Vol. 26 Issue 2, p26 

    Presents marketing guidelines. Customer-based marketing; Importance of market research; Push and pull marketing strategies.

  • Marketers face up to new desire economy. Reed, David // Precision Marketing;3/7/2003, Vol. 15 Issue 21, p11 

    Focuses on the challenges facing marketers in light of the marketing savvy of consumers. Product awareness of consumers; Benefits from youth-oriented brands.

  • Editorial. Reynolds, Jonathan // Journal of Targeting, Measurement & Analysis for Marketing;Jul2005, Vol. 13 Issue 4, p293 

    Introduces a series of articles related to marketing and customer analysis.

  • Tools for Consumer Democracy? Ranerup, Agneta // e-Service Journal;Fall2002, Vol. 2 Issue 1, p90 

    Focuses on the framing of citizens as consumers in quasi-markets and the role of cybermediaries in this process. Reference to the market for publicly financed education in Sweden; Role of the framing processes in cybermediaries that provide citizens with facilities to act as informed and...

  • Marketing 101 : Make the complex simple. Byne, Ann Mendelsohn // Hudson Valley Business Journal;2/14/2011, Vol. 22 Issue 7, p9 

    The article offers updates on the topic about marketing where it explains that making a complex marketing into a simple one is what the consumers need.

  • Cracking the Craveability Code. Cushman, Melanie R. // Prepared Foods;Aug2002, Vol. 171 Issue 8, p31 

    Focuses on the 'foundational study,' a method that allows marketers to understand consumer wants not only in a given product category, but across a diverse range of product categories. Information on how the foundational study differs from other consumer segmentation models; Details on how the...

  • Invest time, money in knowing the market. Lubega, Abdu // Business Journal Serving Southern Tier, CNY, Mohawk Valley, Fing;11/10/97, Vol. 11 Issue 23, p6SB 

    Discusses approaches in understanding the potential customers for a product or service. Identification of the specific market segments that may be interested in the service or product; Factors to consider in selecting a target market; Investment of time and money in research about the potential...

  • Cim is wrong to call for merger with sales.  // Marketing Week;12/15/2011, Vol. 34 Issue 50, p3 

    An introduction is presented in which the editor discusses various reports within the December 15, 2011 issue on topics including sales and marketing department and customer experience.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics