TITLE

'TIS THE SEASON (FOR MARKETERS) TO BE JOLLY

PUB. DATE
November 2003
SOURCE
Brand Strategy;Nov2003, Issue 177, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents a survey on the business activity of marketers and shoppers on Christmas season in Great-Britain as of December 2003. Types of Christmas shoppers; Stores where people do their Christmas shopping; Time of the year when people do their Christmas spending.
ACCESSION #
11489989

 

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