TITLE

CEOs watch their reputation

PUB. DATE
November 2003
SOURCE
Brand Strategy;Nov2003, Issue 177, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents findings from Corporate Reputation Watch Survey, concerning unethical behavior of corporate executives. Percentage of CEOs worldwide believe that corporate governance will help combat the issue; Three biggest threats to the company's reputation; Role that board of directors should play in addressing the problem.
ACCESSION #
11489961

 

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