Brands that name-drop

Chahil, Ravinder
November 2003
Brand Strategy;Nov2003, Issue 177, p33
Trade Publication
Presents an author's advice for traders to think carefully before referring to another brand's registered trademark with referrence to the court case between Gillette Co. and LA-Laboratories. British law which prohibits a registered trademark owner from enforcing their trademark; Facts of the case; Questions that should be asked before considering for a trademark referral.


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