TITLE

Brands pulling rank

AUTHOR(S)
Fisk, Peter
PUB. DATE
November 2003
SOURCE
Brand Strategy;Nov2003, Issue 177, p31
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on how can brands drive current and future cash flows through effective application. Importance of brand to shareholder value; Basis for ranking a brand's performance; Reason why brand can be the best armor a company has to protect it in an unfavorable financial conditions.
ACCESSION #
11489927

 

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