TITLE

Let me entertain you

AUTHOR(S)
Buxton, Ian
PUB. DATE
November 2003
SOURCE
Brand Strategy;Nov2003, Issue 177, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses critical factors triggering the failure of brand experience centers in Great Britain. Importance of the right place where the brand should be; Factors demonstrated by experience centers that resulted in success; How brand experience centers can be a powerful and hard-to-copy tool in building relationships at both the trade and consumer levels.
ACCESSION #
11489620

 

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