TITLE

It's the way you say it

AUTHOR(S)
Simmons, John
PUB. DATE
November 2003
SOURCE
Brand Strategy;Nov2003, Issue 177, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the importance that words and images should be used creatively together in a visual mark. Companies that has incorporated the idea in their advertising; Scenario on how this type of advertising has engulfed the society; Implication of the idea for the business world.
ACCESSION #
11489614

 

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