TITLE

The right kit for the game

AUTHOR(S)
Day, Adrian
PUB. DATE
November 2003
SOURCE
Brand Strategy;Nov2003, Issue 177, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides five key design steps for visual identities and packaging brands to join the market. Unique marks of premiership brands; Distinctive tone of voice of brands; Common one thing that all these brands has.
ACCESSION #
11489610

 

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