TITLE

Where have all the ideas gone?

AUTHOR(S)
Lewis, Elen
PUB. DATE
November 2003
SOURCE
Brand Strategy;Nov2003, Issue 177, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the importance for struggling companies to involve in research and development (R&D) process to combat the costly high rate of new product development. Companies which are increasingly looking to involve consumers more in innovation process; Benefits experienced by companies that has involved in R&D; Tables showing Great Britain's investment acquisition spending and top 12 R&D investors. INSET: KEY LEARNINGS.
ACCESSION #
11489435

 

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