TITLE

Widening portals and pipes

AUTHOR(S)
Ray, Alastair
PUB. DATE
November 2003
SOURCE
Brand Strategy;Nov2003, Issue 177, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the challenges and business operations of Yahoo!, a nine year-old digital brand which has survived the dotcom boom. Services offered by the company; Marketing strategies as it faces the fast changing market; Comparison on the total brand recognition of the brand and its close rivals. INSETS: HOW THEY COMPARE;YAHOO TIMELINE.
ACCESSION #
11489419

 

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