The war of the razor blades

Doonar, Joanna
November 2003
Brand Strategy;Nov2003, Issue 177, p9
Trade Publication
Reports on the lawsuit filed by Gillette Co. against Energizer Holdings and vice versa for patent infringement in the U.S. Facts of the case; Merits of the case; Citation of the court. INSET: Who's suing who and why?.


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