THE NUMBER 118 - 118

Jones, Morag Cuddeford
November 2003
Brand Strategy;Nov2003, Issue 177, p8
Trade Publication
Presents various comments of executives concerning The Number's advertising launched. Remarks of Phil Mousley, client services director of DataHQ, on the problems that the company has; Explanation of Kevin Thompson, president of Enterprise Business and Brand Engagement, on how the company motivate its employees; Statement of Angel Dobardziev, telecoms analyst at Ovum Research, on the company's marketing imbalance.


Related Articles

  • The 10 Best 118 ads.  // Campaign;12/12/03 Book of Lists, p43 

    This article presents information about 10 best 118 118 advertisements in Great Britain in the year 2003. A spoof of the cult movie "Rocky" that proclaimed 118 118 as the champion in the fight for the title of best directory service. A brilliant spot that sent the public profile of the runners...

  • Untitled.  // Marketing (00253650);3/11/2004, p6 

    The Number's directory enquiries service, 118 118, has ditched the running gear in favour of a 1970s' retro cop look in a £ 10m advertising campaign from WCRS. The 118 pair, still sporting moustaches and dated hairstyles, make their debut in a 60-second slot on March 12, 2004, in the...

  • Man of science. Quilter, James // Marketing (00253650);4/20/2006, p18 

    The article profiles Mark Horgan, chief executive of the company, The Number. Horgan is a classic marketer. He believes there are many similarities between physics and marketing Like previous sectors Horgan has worked in, directory enquiries is highly competitive and he does not take kindly to...

  • The Number seeks a direct marketing shop for loyalty job.  // Campaign;5/16/2003, Issue 20, p5 

    This article reports that the directory enquiries service The Number is looking for a direct marketing agency to build relationships with potential customers. It is conducting a pitch to add a direct agency to its roster which includes WCRS, Naked Communications and Media Planning Group. The...

  • TV ad spawns 118 118 single.  // Music Week;12/6/2003, Issue 48, p20 

    Reports that the Christmas number one single contender "Got Your Number" is being inspired by a television advertisement in Great Britain. Adoption of the single for the original advertising campaign; Benefit of the label and advertising agency from their profile-building campaigns; Widespread...

  • Words That Go for the Heart. Parlett, Isabel // New Mexico Business Journal;Sep2004, Vol. 28 Issue 9, p35 

    Offers advice to help business owners improve their marketing strategy. Problems encountered by Great Numbers, a company that offers innovative tools to business executives, regarding their marketing efforts; Importance of focusing marketing materials on the benefits of a business.

  • BLM Quantum picks up 118 118's online media account. Darby, Ian // Campaign;10/24/2008, Issue 42, p3 

    The article reports on the appointment of BLM Quantum by the Number, the operator of the 118 118 information service to handle its online media planning and buying account in Great Britain. The move is part of the plan of 118 118 to increase its digital adspend during 2009 to up to half of its...

  • The 10 Best UK TV commercials.  // Campaign;12/12/03 Book of Lists, p20 

    This article presents information about 10 best television commercials in Great Britain in the year 2003. The car advertisement of Wieden & Kennedy London for Honda topped in the list. The media and buying company of the advertisement is Starcom Motive. The advertisement of WCRS for automobile...

  • WCRS sets up Meme Digital shop. Barns, Emma // Campaign;5/7/2004, Issue 19, p4 

    WCRS Group PLC is launching a digital agency, to be called Meme Digital, to provide its clients with online communications strategy and execution. Meme replaces WCRS's interactive division, eBrands, which was folded back into the agency two years ago. Anson Harris, who is the copywriter behind...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics