TITLE

THE NUMBER 118 - 118

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
November 2003
SOURCE
Brand Strategy;Nov2003, Issue 177, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents various comments of executives concerning The Number's advertising launched. Remarks of Phil Mousley, client services director of DataHQ, on the problems that the company has; Explanation of Kevin Thompson, president of Enterprise Business and Brand Engagement, on how the company motivate its employees; Statement of Angel Dobardziev, telecoms analyst at Ovum Research, on the company's marketing imbalance.
ACCESSION #
11489371

 

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