TITLE

Hyperconvenient foods or hyperbolic marketing?

AUTHOR(S)
Lumsden, Callum; Bay, Rebekka
PUB. DATE
November 2003
SOURCE
Brand Strategy;Nov2003, Issue 177, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Shares perspectives on the significance of hyperconvenience food to customers in Great Britain. Adaptation of restaurants to inconsistent daily schedules serving before or after traditional dinner times; Availability of brand name products as first generation of hyperconvenience food; Demand of the increased consumer awareness and concern for the environment; Consideration of companies on the sensorial factor.
ACCESSION #
11488878

 

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