TITLE

Launches and rebrands

PUB. DATE
November 2003
SOURCE
Brand Strategy;Nov2003, Issue 177, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on developments related to marketing in Great Britain. Launch of N-Gage by Nokia; Name of the Bluetooth enabled phone launch by Microsoft and Orange; Schedule on the launching of the Post Office branded financial products by the Post Office and Bank of Ireland Group.
ACCESSION #
11488479

 

Related Articles

  • News: Briefs.  // Marketing (00253650);9/1/2005, p5 

    The article offers news briefs related to the marketing strategies of several business enterprises. Cadbury Schweppes PLC and Microsoft Corp. have signed up as sponsors of the Commonwealth Games 2006 in Melbourne. Cadbury is part of the soft drinks and confectionery category, while Microsoft is...

  • Post Office set for telecoms venture. Kleinman, Mark // Marketing (00253650);9/27/2001, p1 

    Reports the plans of retail network Post Office to move into the telecommunication market in Great Britain. Formation of partnerships with telecommunication networks; Initiatives to increase revenues; Reorganization of marketing roles to develop focus on customer service.

  • Post Office puts stamp on future. Mistry, Bhavna // Marketing Event;Feb97, p28 

    Focuses on company Post Office Group's marketing project called Genesis in Great Britain. List of participating companies to the Genesis project; Creation of a business information systems model which could be used across all four PO businesses. INSETS: Participating companies.;Recent group...

  • Marketing and Nokia roles at risk as Microsoft cuts 18,000 jobs. O'Reilly, Lara // Marketing Week (Online Edition);7/17/2014, p3 

    The article focuses on the announcement of technology company Microsoft to make large job cuts, with staff within marketing and Nokia's devices and services business among the 18,000 roles affected, as the company seeks strategic alignment across the business. This round of job cuts is reported...

  • The Month: Marketing - Nokia forges alliance with Microsoft.  // Campaign Asia-Pacific;Mar2011, p6 

    The article reports on a strategic alliance between Nokia Corp. and Microsoft Corp. It states the alliance will help Nokia Corp. compete against rival smartphone manufacturers. It states the tie-up will help Nokia Corp. free up its software investment and help increase its market share, which...

  • How long can goodwill toward Nokia last? Sandin, Jessica // New Media Age;3/10/2011, p23 

    The article explores the partnership between Nokia and Microsoft Corp. and contends that Nokia could lose a lot of goodwill in the process.

  • Indian Court Allows Nokia to Sell Frozen Assets.  // India -- West;12/20/2013, Vol. 39 Issue 5, pA34 

    The reports on the Delhi High Court ruling, which states that Finnish mobile manufacturer Nokia Corp. may sale its Chennai-based factory seized by tax authorities to Microsoft Corp. as a part of sale of its devices and service units within the deadline set by Nokia.

  • Microsoft Buys Nokia's Mobile Business.  // Micro Mart;9/12/2013, Issue 1277, p30 

    The article reports that Microsoft has acquired the mobile phone business of Nokia for around £4.6 billion, while the firm will also license patents and mapping services to Camp Redmond.

  • the tally.  // Chicago Citizen - Chatham Southeast Edition;2/23/2011, Vol. 45 Issue 48, p4 

    The article offers world news briefs such as the alliance made between Nokia Corp. and Microsoft Corp., in which Microsoft will use Nokia's smart phone for their windows phone software and the creation and launch of the quarterly career-focused magazine "UPTOWN Professional" and the website...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics