TITLE

Through a glass darkly

AUTHOR(S)
Lewis, Elen
PUB. DATE
November 2003
SOURCE
Brand Strategy;Nov2003, Issue 177, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article provides an overview of the topics published in November 2003 issue of "Brand Strategy." Examination on the lack of innovation in the marketplace; Impetus behind the companies' application of brakes on R&D investments; Impact of customers' integrity to the process on the innovation.
ACCESSION #
11488449

 

Related Articles

  • Net results. Witthaus, Michele // Marketing Week;3/2/2000, Vol. 23 Issue 5, p49 

    Reports on growing number of business-to-business publishers launching their brand franchising on the Internet. Efforts of the Periodical Publishers Association to address the trend; Outlook for the development of magazine brands on the Internet; Factors driving trend; Challenges facing...

  • The Growing Problem with Online Display Advertising. Guerriero, Joseph // Folio: The Magazine for Magazine Management;Jun2009, Vol. 38 Issue 6, p22 

    The article focuses on the growing problem with online display advertising. It is stated that the age-old debate pitting direct response marketing against brand marketing is now occurring in the online world. It is stated that legacy publishers have been dealing with the issue in a relatively...

  • Investment In New Product Development Didn't Derail Effort To Improve Operating Performance.  // Educational Marketer;4/18/2005, Vol. 36 Issue 12, p1 

    Reports on the improvement in the operating performance of K-12 and college publishers for the year 2004 in the U.S. Success of the publishers in investing new product development; Citation of companies having the strongest improvement in operating performance; Factor contributing to the slower...

  • Folio: plus MANAGEMENT. Love, Barbara // Folio: The Magazine for Magazine Management;2000 Source Book, Vol. 29, p105 

    The article discusses the important factors that need to be considered in magazine management. Revenue is clearly the major benefit and lure for management considering brand extensions, says Jacqueline Tien, publisher of Lighting Dimensions and Theatre Crafts International. However, unless the...

  • When is it time to redesign? Sugar, Rob // Folio: The Magazine for Magazine Management;1999 Source Book, Vol. 28, p224 

    The article discusses the factors to consider in redesigning the look and content of a magazine. Several reasons that are not relevant to creating a better product include redesigning the magazine to inaugurate a new administration and incentive for new sales which indicates a creative failure...

  • Magazines fail to make top grade in report card. Ives, Nat // Advertising Age;10/23/2006, Vol. 77 Issue 43, p3 

    The article looks at a report card evaluation process of the magazine industry in 2006 conducted by "Advertising Age." The findings suggest that the magazine business is showing some progress by finding new ways to bring their brands to the market, but need to show more improvement overall....

  • Product/literature showcase.  // R&D Magazine;Nov94, Vol. 36 Issue 12, p9LS 

    Features publications concerning product development. Includes the `Free Instrumentation Reference and Catalog' from National Instruments; `Free Light Research Product Guide' from Oriel; `AMCO Monitoring Enclosure Systems' from AMCO Engineering; `Research and Chemical Accessories' from Alfa...

  • Custom-tailored branding. Cyr, Diane // Folio: The Magazine for Magazine Management;Spring98 Special Report, Vol. 27 Issue 6, p42 

    Focuses on the use of custom magazines as a means of promoting brands. Description of the the experience of Blue Cross/Blue Shield of Michigan and Key Bank; Increasing use of custom magazines; Estimated value of the custom publishing; Difficulties of custom publishing. INSET: So you wanna be a...

  • The Broader Role of Telemarketing. Campbell, Susan // Folio: The Magazine for Magazine Management;Sep2011, Vol. 40 Issue 9, p26 

    The article focuses on the role of telemarketing. It notes that telemarketing has gone beyond renewals and requals to marketing services. It says that publishers are usually using telemarketing strategy to create viable opportunities for advertising investments. It cites that telemarketing helps...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics