TITLE

Branding stereotypes

AUTHOR(S)
Locket, Annicka
PUB. DATE
November 2003
SOURCE
Brand Strategy;Nov2003, Issue 177, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Judaism as a globally recognized brand. Complexity of the religion; Challenge of Judaism; Significance of good brand management in religion.
ACCESSION #
11488444

 

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