TITLE

Rebrand with relevancy

AUTHOR(S)
Barbato, Simon
PUB. DATE
November 2003
SOURCE
Brand Strategy;Nov2003, Issue 177, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents comments on the rebranding of Abbey Road Church in London, England. Reaction over the Alpha case study; Significance on the statement of Laura Haynes, director of brand consultancy Appetite; Analysis on one of the key issues; Endorsement of the Abbey Road work by Reverend Derek Allan, head of The Baptist Union.
ACCESSION #
11488442

 

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