Rebrand with relevancy

Barbato, Simon
November 2003
Brand Strategy;Nov2003, Issue 177, p3
Trade Publication
Presents comments on the rebranding of Abbey Road Church in London, England. Reaction over the Alpha case study; Significance on the statement of Laura Haynes, director of brand consultancy Appetite; Analysis on one of the key issues; Endorsement of the Abbey Road work by Reverend Derek Allan, head of The Baptist Union.


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