Management update: Strategy and Organization

Morris, Timothy
June 1987
Journal of General Management;Summer87, Vol. 12 Issue 4, p75
Academic Journal
This management update reconsiders the relationship between strategy, organizational structures and decision processes in the light of two fundamental factors affecting managers. First, there are increasingly dynamic and complex demand patterns which have led to the decline of stable, mass markets and their replacement by more fragmented and complex forms. Second, there is the influence of microprocessor technologies upon both processes of production and products themselves. Frequently, firms are producing a wider range of products in smaller batches. Organizationally this has important implications, raising the need for adaptability and the means of coping with greater uncertainty. Some of the emerging ideas about structure and how they relate to strategic decision making are discussed.


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