TITLE

WCVB Offers Guarantees

AUTHOR(S)
McClellan, Steve
PUB. DATE
November 2003
SOURCE
Broadcasting & Cable;11/17/2003, Vol. 133 Issue 46, p31
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Highlights the potential proliferation of ratings guarantees in Boston, Massachusetts as of November 2003, one year after the inauguration of Nielsen's local people meter in the city. Issues on the decision of WCVB-TV to release ratings guarantees for its entire schedule; Criticism on the diary method in the people meter service; Explanation for the decline in ratings of broadcast stations and prime time shows in Boston under the people meter.
ACCESSION #
11472962

 

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