TITLE

Nike OKs $50 mil intro ad push for Alpha

AUTHOR(S)
Jensen, Jeff
PUB. DATE
October 1998
SOURCE
Advertising Age;10/5/1998, Vol. 69 Issue 40, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
States that Nike Co. has approved an advertising campaign for the United States launch of its Alpha project, from Goodby, Silverstein & Partners, San Francisco. Details of the launch as yet to be finalized; The eight television commercials planned for the campaign; Details on the commercials.
ACCESSION #
1146696

 

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