Nike OKs $50 mil intro ad push for Alpha

Jensen, Jeff
October 1998
Advertising Age;10/5/1998, Vol. 69 Issue 40, p4
Trade Publication
States that Nike Co. has approved an advertising campaign for the United States launch of its Alpha project, from Goodby, Silverstein & Partners, San Francisco. Details of the launch as yet to be finalized; The eight television commercials planned for the campaign; Details on the commercials.


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