Tesco.com aims at young professionals

Bold, Ben
November 2003
Marketing (00253650);11/6/2003, p10
Trade Publication
Tesco PLC is encouraging young couples to use its home shopping service Tesco.com in a direct mail campaign, its first aimed at this particular group of consumers. The supermarket has used its database to target 150,000 professional couples aged 30 to 35 who don't have children. The campaign, created by EHS Brann, comprises a mailpack designed to raise awareness of the Web site and get consumers to trial or continue to use the home delivery service. Last month, Tesco.com tied up with lastminute.com to launch a travel Web site.


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