TITLE

CTAM Plans Ad Blitz On Cable Merits

AUTHOR(S)
Stump, Matt
PUB. DATE
November 2003
SOURCE
Multichannel News;11/17/2003, Vol. 24 Issue 46, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the national marketing and advertising campaign of the cable industry in the U.S. led by the Cable & Telecommunications Association for Marketing. Remarks of Brian Kelly, vice president of marketing at Time Warner Cable, on the campaign; Features of the Web site developed by Cable Television Laboratories Inc. for the campaign; Goal of the campaign.
ACCESSION #
11452799

 

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