TITLE

SOSYAL OLAYLARIN SİYASAL MARKA KİŞİLİĞİ ÜZERİNDEKİ YANSIMALARI

AUTHOR(S)
GİRİŞKEN, Yener; BULUT, Diren; KURTULUŞ, Sema
PUB. DATE
July 2015
SOURCE
Marmara University Journal of Economic & Administrative Sciences;2015, Vol. 37 Issue 2, p285
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Political marketing offers politicians and political parties different angles through the brand perspective. In this study, brand personality of political parties and political leaders in Turkey with the changing political atmosphere between 2011 and 2014 have been researched. Elections, protests and political claims' effects are evaluated in brand personality perspective. The aim of the study is to understand the effects of social and political events on political brand personality by conducting measurements of political brand personality perceptions at different periods of time.
ACCESSION #
114526659

 

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