TITLE

OWA aligns with Sphinx and distribution units

PUB. DATE
November 2003
SOURCE
Home Textiles Today;11/17/2003, Vol. 25 Issue 12, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Oriental Weavers has forged a strategic alignment of its North American distribution, Sphinx, and domestic manufacturing operation, OW America. The alignment, effective January 1, 2004, makes for a "100 percent customer-focused strategy." In 1991, Sphinx by Oriental Weavers was formed to distribute machine-made area rugs produced by parent company Oriental Weavers in Egypt but for distribution in North America. In 1994, the company created OW America, a rug manufacturing division based in Dalton, Georgia.
ACCESSION #
11451726

 

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