TITLE

A materially different way to approach the bath biz

AUTHOR(S)
Corral, Cecile B.
PUB. DATE
November 2003
SOURCE
Home Textiles Today;11/17/2003, Vol. 25 Issue 12, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Home textile retailers in the U.S. are pressing for more design exclusivity, at the same time exploiting licensed programs in a bid to pump new life into bath accessories. Part of their effort centers on better quality and more novel constructions with combinations of materials to achieve more varied and value-added looks. Another aspect centers on a push for rights to exclusively sell individual collections, whether licenses by designers or proprietary styles that can don a retailer's house label. But collectively, all of these retailer-specific strategies are directed at returning some semblance of price point integrity to the category and thereby further protecting margins.
ACCESSION #
11451371

 

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