A materially different way to approach the bath biz

Corral, Cecile B.
November 2003
Home Textiles Today;11/17/2003, Vol. 25 Issue 12, p1
Trade Publication
Home textile retailers in the U.S. are pressing for more design exclusivity, at the same time exploiting licensed programs in a bid to pump new life into bath accessories. Part of their effort centers on better quality and more novel constructions with combinations of materials to achieve more varied and value-added looks. Another aspect centers on a push for rights to exclusively sell individual collections, whether licenses by designers or proprietary styles that can don a retailer's house label. But collectively, all of these retailer-specific strategies are directed at returning some semblance of price point integrity to the category and thereby further protecting margins.


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