Buick's pitch: Forget utes, buy yourself a `real car.'

Stoffer, Harry
January 1998
Automotive News;1/12/1998, Vol. 71 Issue 5748, p27
Trade Publication
Looks at the Buick concept car, Signia, a multiple activity vehicle. The introduction of the automobile at the 1998 Detroit, Michigan auto show; The advertising campaign encouraging consumers to buy Buick vehicles; The question of the advertisement being against minivan and sport utility vehicles.


Related Articles

  • Buick seeks ad integration.  // Automotive News;7/4/1994, Vol. 68 Issue 5559, p2 

    Reports on Buick's plan to integrate its national and dealer advertising to create a consistent message. Expectations from integration; Identification of key advertising agencies.

  • Buick seeks new advertising message. Kranz, Rick // Automotive News;2/9/2004, Vol. 78 Issue 6079, p8 

    Sportspersons Tiger Woods and Harley Earl, two key players in the automobile company Buick advertising, may be retired when the automaker launches its advertising campaign this fall to introduce the 2005 LaCrosse. Buick's marketing and advertising message "has to wake up the consumer, say...

  • Buick jockeys equipment.  // Automotive News;5/5/1997, Vol. 71 Issue 5711, p41 

    Reports on Buick's altering of the prices of two automobile models.

  • 1997 Park Avenues.  // AutoWeek;07/21/97, Vol. 47 Issue 29, p10 

    Presents information on the recall by Buick of 21,000, 1997 Park Avenues automobiles. Reasons for the recalling of these cars.

  • Speed bumps.  // AutoWeek;12/02/96, Vol. 46 Issue 49, p48 

    Reports on Buick's hosting of a lunch to fete the team driving a 1948 Buick Special in a Peking-to-Paris racing event.

  • How Buick built an SDT.  // Supervisory Management;Dec94, Vol. 39 Issue 12, p2 

    Discusses how Buick built a sense of team with one group. Outward Bound-type experience; Getting past traditional concepts about managing; Buick's support for people philosophy.

  • Buick TV ads pan SUVs, minivans, stress a `real car.'  // Brandweek;01/05/98, Vol. 39 Issue 1, p5 

    Reports on the expected release of television spots by Buick, using the tagline `Isn't it time for a real car?' positioning the Buick as a car to come home to after bouncing around in a sport utility or minivan. Features of the spots; Comments from Karen Ebben, marketing services manager.

  • Buick combines field offices.  // Automotive News;4/26/1993, Vol. 67 Issue 5496, p2 

    Reports on Buick's consolidation of its field offices in Pittsburgh and Charlotte, North Carolina. Continuation of activities with dealers in established districts; Absence of personnel termination or demotion despite removal of some positions.

  • Buick seeks turnaround by fighting craze for sport-utes. Jackson, Kathy // Automotive News;7/14/1997, Vol. 71 Issue 5722, p3 

    Reports Buick's efforts to increase its market share in the face of consumer enthusiasm for sport utility vehicles. New Buick Century model for 1997; Development of fresh advertising campaign; Consideration of demographics.

  • Buick: Key is attitude, not age. Jewett, Dale // Automotive News;9/1/1997, Vol. 71 Issue 5729, p8 

    Focuses on the changes in the target markets of the Buick automobile. Comments by Buick marketing services manager Karen Ebben; Average age of Buick buyers; Interest by Buick in General Motors' Customer Xpress Delivery program. INSET: New mantra goes after younger buyers..


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics