TITLE

Getting (and selling) the benefit of benefits

PUB. DATE
November 2003
SOURCE
Cabinet Maker;11/7/2003, Issue 5363, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the benefits customers get from the features of the products purchased for their personal and recreational needs. Concept on where the benefits lie with every purchase a consumer makes; Problem faced on the knowledge of benefits of products endorsed by the salespeople; Importance of understanding the benefits of the features of the products by both the salespeople and the customer.
ACCESSION #
11440819

 

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