Duo hatches marketing co

Schneider, Michael
November 2003
Daily Variety;11/12/2003, Vol. 281 Issue 29, p54
Trade Publication
Reports on the collaboration between Margaret Loesch, former chief executive officer of Hallmark Channel and Bruce Stein, former president of Mattel Corp. to launch an entertainment/marketing company in the U.S. Impetus behind the team up; Investors of the proposed marketing company; Plans of Loesch and Stein for the operation; Career background of Loesch and Stein.


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