TITLE

Beyond back-to-school

AUTHOR(S)
Tarnowski, Joseph
PUB. DATE
November 2003
SOURCE
Progressive Grocer;11/1/2003, Vol. 82 Issue 16, p45
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the importance of regaining focus and using promotions to increase sales of school and office supplies in the U.S. Sales figures from ACNielsen; Major purchasing cycles or frequency groups for school and office supplies; Details of cross-merchandising.
ACCESSION #
11431198

 

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