Private popularity

Turcsik, Richard
November 2003
Progressive Grocer;11/1/2003, Vol. 82 Issue 16, p32
Trade Publication
Reports on the popularity of private label brands in the U.S. Reason for the increase in exhibitors at the 2003 PLMA Store Brands Confidential private label trade show; Details of private label growth; Benefits of private label to the banner image of retailers.


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