TITLE

16 marketing land mines

AUTHOR(S)
Graham, John R.
PUB. DATE
November 2003
SOURCE
Proofs;Nov2003, Vol. 86 Issue 5, p82
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses common marketing mistakes committed by sales personnel. Background on business-to-business advertising; Importance of disclosing product limitations; Significance of humor in advertising.
ACCESSION #
11420414

 

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