TITLE

How to market to the customer

AUTHOR(S)
Graham, John R.
PUB. DATE
November 2003
SOURCE
Proofs;Nov2003, Vol. 86 Issue 5, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses approaches to effectively market products to consumers. Problem posed by self-absorption in achieving effective marketing; Indications of self-absorption; Factors that lead to self-absorption.
ACCESSION #
11420318

 

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