TITLE

Why fast-feeders were deaf to health message

AUTHOR(S)

Cappo, Joe

PUB. DATE

November 2003

SOURCE

Crain's Chicago Business;11/3/2003, Vol. 26 Issue 44, p6

SOURCE TYPE

Periodical

DOC. TYPE

Article

ABSTRACT

The fact that an increasing number of Americans want to eat healthy food is not exactly a new concept. Consumption of red meat and butter were down, while chicken and fish were up. In October 2003, the food giant Burger King has started promoting its Chicken Baguette sandwiches with a commercial endorsement from star chef Rick Bayless, owner of Frontera Grill and Topolobampo in River North. Last week, KFC Corp. unveiled an advertising campaign extolling the health merits of its chicken, especially if you peel off the breading-coated skin. McDonald's entry into its salad days was a competitive reaction to the success that Wendy's experienced with its earlier introduction and promotion of salads. Subway, a fast-food upstart with nothing resembling a hamburger on its menu, announced that it had 13,247 locations in the U.S., topping McDonald's for the first time.

ACCESSION #

11414312

Tags: CONVENIENCE foods;  FAST food restaurants;  NUTRITION;  KENTUCKY Fried Chicken Corp.;  MCDONALD'S Corp.

 

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