TITLE

What readers like and respond to

AUTHOR(S)
Palmer Jr., Thomas C.
PUB. DATE
December 1997
SOURCE
Nieman Reports;Winter97, Vol. 51 Issue 4, p7
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the `Starts and Stops' column of the Boston Globe magazine containing transportation tidbits. Reason for the discontinuance of its circulation; Response of the readers on its reintroduction; Four parts of the column; Two important features of the column.
ACCESSION #
114100

 

Related Articles

  • Tuition program a success.  // Editor & Publisher;12/07/96, Vol. 129 Issue 49, p4 

    Reports on the total amount of tuition aid granted by the `Boston Globe' through its Paper Route to College program.

  • Globe helps sick kids.  // Editor & Publisher;2/22/97, Vol. 130 Issue 8, p30 

    Reports that the `Boston Globe' donated round-trip air fare, meals and four Super Bowl tickets to D'Aundre Whitfield and Erik Tiernan, teenage patients from the Dana Farber Cancer Institute's Jimmy Fund Clinic in Boston.

  • 'Globe' expects no new spin even with new owner, shop. Cranin, Andrew // Advertising Age;1/3/1994, Vol. 65 Issue 1, p29 

    Reports on the structural alterations made by the management of `The Boston Globe' periodical in the year 1993. Dismissal of advertising agency Hill, Holiday, Connors, Cosmopulos; Remarks from Globe President Benjamin Taylor.

  • Globe looks locally to manage ad flow. Rosenberg, Jim // Editor & Publisher;10/21/95, Vol. 128 Issue 42, p29 

    Reports on the `Boston Globe' periodical's strategy for managing the flow of advertising. Types of digital ad delivery systems; Role played by Mission Critical Technologies Inc.; Development of the paper's Atex Integrated Advertising System.

  • Visitors group honors Globe.  // Editor & Publisher;4/20/96, Vol. 129 Issue 16, p7 

    Cites the April 1996 tribute to the `Boston Globe' by the Boston Center for International Visitors for its contribution to the image of Boston as a world-class city.

  • Times, Post, Trib go Globe-trotting. Walls, Jeannette; Gelman, Jan // New York;4/5/93, Vol. 26 Issue 14, p11 

    Questions whether the `Times' is interested in buying the Boston `Globe.' Affiliated Publications the owner; Other suitors; Comments from those involved; Details.

  • Globe trots out bulldog. Moses // Editor & Publisher;09/18/99, Vol. 132 Issue 38, p16 

    Focuses on `The Boston Globe' newspaper's launch of a bulldog edition on October 23, 1999 in metropolitan Boston, Massachusetts. Move expected to reverse declining circulation of the Sunday newspaper; Features of the proposed edition; Trend among newspapers of putting out bulldog editions.

  • Boston Globe narrows search for its new ad agency. Giobbe, Dorothy // Editor & Publisher;11/27/93, Vol. 126 Issue 48, p27 

    Reports on the `Boston Globe' newspaper's search for an advertising agency. Semifinalists in the review; Estimated value of the advertising account; Globe's reason for its decision to part ways with its former agency; Pile & Co. as the conductor of the review; Categories for the review.

  • Boston Globe joins Times news service.  // Editor & Publisher;12/31/94, Vol. 127 Issue 53, p29 

    Reports that the `Boston Globe' newspaper has been chosen as a contributor to the New York Times News Service (NYTNS). Contributions; Editorial staff and bureaus.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics