Bupropion: 1 drug, 4 different brand names

Gandey, Allison
November 2003
CMAJ: Canadian Medical Association Journal;11/25/2003, Vol. 169 Issue 11, p1202
Academic Journal
Highlights the marketing of bupropion drug under four different names by GlaxoSmithKline in November 2003. Explanation for the marketing strategy; Legal issues involved in renaming a drug; Potential impact of renaming drugs on health care.


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