TITLE

Bupropion: 1 drug, 4 different brand names

AUTHOR(S)
Gandey, Allison
PUB. DATE
November 2003
SOURCE
CMAJ: Canadian Medical Association Journal;11/25/2003, Vol. 169 Issue 11, p1202
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Highlights the marketing of bupropion drug under four different names by GlaxoSmithKline in November 2003. Explanation for the marketing strategy; Legal issues involved in renaming a drug; Potential impact of renaming drugs on health care.
ACCESSION #
11400486

 

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