PepsiCo to create single brand team

Kleinman, Mark
October 2003
Marketing (00253650);10/23/2003, p1
Trade Publication
The Tropicana, Walkers, Pepsi and Quaker brands are to come under a single management team as part of a sweeping restructure by PepsiCo UK president Martin Glenn. In a decision likely to herald a strategy of cross-promotion across the PepsiCo UK portfolio, Glenn will integrate the company's operations. A group marketing vice-president role is understood to be one of the key components of the PepsiCo UK management team charged with increasing the growth of the portfolio, which includes Tropicana Pure Premium, Walkers' Monster Munch, Pepsi and Sugar Puffs. It could also strengthen Abbott Mead Vickers BBDO's hold on PepsiCo UK's creative business, since it already handles advertising for the Walkers, Quaker and Pepsi brands.


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