Singapore loosens up but keeps door shut on Playboy

Wa, Tsang Shuk
October 2003
Media: Asia's Media & Marketing Newspaper;10/17/2003, p19
Cable television received an unexpected boost against terrestrial rivals in Singapore after the city eased control on sexual content on TV programming. In the latest review of its notoriously tight censorship rules, Singapore offered leeway on sexual content, but tightened its rein on violence and coarse language in mass media. Media agencies expect the loosening will provide a timely boost for the cable sector at a time when Singapore's hopes of promoting itself as Asia's media hub have been dashed by a lack of interest in its tender for a second cable-TV licence. HBO is currently working out plans with StarHub Cable to beam "Sex in the City," in Singapore. ACP, whose Australian counterpart publishes Australian version of "Cosmopolitan," in a joint-venture with Hearst International, doesn't yet have plans to bring Cosmopolitan to Singapore. Quah expects to see a wider range of movies coming to Singapore, opening up opportunities for brands to embark on more targeted and integrated campaigns.


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