TITLE

HSN revamp site in multi-channel push

AUTHOR(S)
Lillo, Andrea
PUB. DATE
November 2003
SOURCE
Home Textiles Today;11/10/2003, Vol. 25 Issue 11, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The Home Shopping Network Broadcasting (HSN) unveils its relaunched Web site, adding new graphics, navigational tools and greater interaction with HSN Broadcasting TV, it said, trying to communicate the benefits of multi-channel shopping to its five million active customers. Visitors to hsn.com can now see a live view of HSN's television broadcast, as well as browse products they might have missed and check out what is coming up on a new HSN TV section. The site's redesign also allots the retailer more space to merchandise product and is better equipped to promote items.
ACCESSION #
11358682

 

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