PJ Kids finds dreamy FAO deal

SanFilippo, Michele
November 2003
Home Textiles Today;11/10/2003, Vol. 25 Issue 11, p15
Trade Publication
FAO Schwarz has launched a Rooms to Dream boutique in the lower level of its flagship Manhattan, New York City store, in conjunction with Princeton, New Jersey-based juvenile supplier PJ Kids. The move is a first for the retailer, with 700 square feet devoted to children's bedding, rugs, furniture, lamps, toy boxes and decorative accessories. David Niggli, president of FAO Schwarz, sought coordinated vignettes and products in an overall new package for FAO customers. The boutique's mix of products is designed for a new mother to select an entire nursery or for a child's first experience in a bed. Products are also available for tweens and teens. It is noted that three merchandised room vignettes in the store along with a complete change out of the FAO three-bay revolving window display reflect all the changes the Rooms to Dream boutique offers.


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