TITLE

Balta readies oversize attack plan

PUB. DATE
November 2003
SOURCE
Home Textiles Today;11/10/2003, Vol. 25 Issue 11, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Balta U.S. Inc. is readying its first collection of oversized room rugs. The company's two top selling collections namely Sam-arkand and Luxus will be the first to offer the new 10 x 13 estate size, heat-set polypropylene rugs. The Samarkand Collection, a 3,300-grams-per-square-meter construction, features reds, blues and beiges in traditional designs. While, the Luxus Collection, a one-million-point construction with 12mm pile height, blends black, burgundy, gold and beige. Balta plans to expand the oversized offerings to other collections, including more heat-set polypropylene collections as well as flat-woven rugs. The company has already begun stocking some oversized offerings. The launch is slated for January 2004 during the International Area Rug Market in Atlanta.
ACCESSION #
11358618

 

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