Balta readies oversize attack plan

November 2003
Home Textiles Today;11/10/2003, Vol. 25 Issue 11, p12
Trade Publication
Balta U.S. Inc. is readying its first collection of oversized room rugs. The company's two top selling collections namely Sam-arkand and Luxus will be the first to offer the new 10 x 13 estate size, heat-set polypropylene rugs. The Samarkand Collection, a 3,300-grams-per-square-meter construction, features reds, blues and beiges in traditional designs. While, the Luxus Collection, a one-million-point construction with 12mm pile height, blends black, burgundy, gold and beige. Balta plans to expand the oversized offerings to other collections, including more heat-set polypropylene collections as well as flat-woven rugs. The company has already begun stocking some oversized offerings. The launch is slated for January 2004 during the International Area Rug Market in Atlanta.


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