JCPenney in test of smaller off-mall unit

November 2003
Home Textiles Today;11/10/2003, Vol. 25 Issue 11, p1
Trade Publication
The new J.C. Penney Co. store in nearby Cedar Hills is designed as the prototype for the company's off-mall department stores. While Penney has long operated off-mall units, the test will serve as the contemporary version of the off-small store. The 95,000 square foot store opened with a number of consumer-friendly attributes: one level, wider aisles, brighter lighting, bigger signage that is more directional, checkouts at entrances, and stroller/shopping carts. The company anticipates this store will comfortably exceed the $140 sales per square foot of its department stores in 2002.


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