TITLE

Madison Ave. blames nets for male tuneout

AUTHOR(S)
McClintock, Pamela
PUB. DATE
November 2003
SOURCE
Daily Variety;11/6/2003, Vol. 281 Issue 24, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the problem faced by broadcast networks with the drop in young-adult male viewers in the U.S. Failure of the networks to develop programming for young men; Reaction of advertisers on the situation; Blame thrown to Nielsen for the problem.
ACCESSION #
11351586

 

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