TITLE

GETTING INSIDE THEIR MINDS

AUTHOR(S)
Solomon, Melissa
PUB. DATE
November 2003
SOURCE
Bank Technology News;Nov2003, Vol. 16 Issue 11, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the use of the predictive modeling technology of Genalytics by Providian National Bank from Genalytics. Importance of predictive models in the credit card industry; Creation of a scoring equation; Improvement of response rates to Providian's direct marketing campaigns.
ACCESSION #
11350400

 

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