TITLE

Ikea targets kids market

PUB. DATE
January 1998
SOURCE
Discount Store News;1/5/98, Vol. 37 Issue 1, pH4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Introduces the Children's Ikea, an interactive store-within-a-store environment for children launched by Ikea Co. Target age of Children' Ikea; Stores opened in several states.
ACCESSION #
113494

 

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