TITLE

Talking to Latinos

AUTHOR(S)
Krebsbach, Karen
PUB. DATE
November 2003
SOURCE
Bank Technology News;Nov2003, Vol. 16 Issue 11, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the creation of an Emerging Market Toolkit, Spanish language toolkit for mortgage lending designed by Dexma Corp. Effectiveness of the kit in reaching minority groups; Gap between white families and Hispanics in home ownership; Advantage of the toolkit.
ACCESSION #
11349268

 

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