Talking to Latinos

Krebsbach, Karen
November 2003
Bank Technology News;Nov2003, Vol. 16 Issue 11, p17
Trade Publication
Focuses on the creation of an Emerging Market Toolkit, Spanish language toolkit for mortgage lending designed by Dexma Corp. Effectiveness of the kit in reaching minority groups; Gap between white families and Hispanics in home ownership; Advantage of the toolkit.


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