TITLE

Exclusive Internet advertising deals' strategy questioned

AUTHOR(S)

Reidman, Patricia; Maddox, Kate; Snyder, Beth

PUB. DATE

September 1998

SOURCE

Advertising Age;9/28/1998, Vol. 69 Issue 39, p46

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

Focuses on marketing and commerce on the Internet. The number and value of anchor tenancy deals with America Online; Comments of Peter Krasilovsky, vice president and analyst at Arlen Communications, on the exclusive arrangements of advertising deals; How Internet advertising differs from television advertising; Complications of exclusivity as marketers expand their product offerings; Brief background on deals made with online services; The pressure on Web sites to make money.

ACCESSION #

1134733

Tags: INTERNET marketing;  INTERNET advertising;  ELECTRONIC commerce;  INTERNET

 

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